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MASTER OF SCIENCE

IN DIGITAL MARKETING

Given the importance of technology in the business world, Lusail University offers the Master of Science in Digital Marketing program, which aims to develop students’ critical thinking and analytical skills through modern research methods. This program prepares graduates with strategic knowledge in various aspects of digital marketing, including digital marketing communications, multi-channel retailing, social media analytics, digital consumer behavior, and other key areas relevant to the evolving digital business environment.

Arabic
Program Language
36
Credit Hours

PROGRAM LEARNING OUTCOMES

The learning outcomes of the Master of Science in Digital Marketing summarize the knowledge, skills, and competencies that students are expected to possess upon completion of the program. Program learning outcomes are regularly assessed through core and elective courses to ensure that students achieve the intended outcomes. Data collected from student learning assessments is used as a tool to enhance the academic program and continuously improve student learning.

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    Upon completion of the program, the student is expected to be able to:

EMPLOYMENT OPPORTUNITIES

Graduates of the program may pursue careers in the following fields:

Digital Marketing Manager / Specialist
Content Marketing Specialist
Advertising Manager
E-Consumer Behavior Analyst
SEO Manager / Specialist
Brand Manager
Digital Marketing Analyst
University Professors and Researchers
Social Media Marketing Manager / Specialist

PROGRAM LEARNING OBJECTIVES

The objectives of the Master of Science in Digital Marketing program are to:

1.Provide students with principles, strategies, and techniques in digital marketing.

2.Develop students’ critical analytical thinking skills for problem-solving and strategic decision-making.

3.Equip students with the skills to design effective digital marketing strategies aligned with organizational goals.

4.Provide students with technical skills required to manage and execute digital marketing campaigns effectively.

5.Prepare students to apply ethical and legal principles in digital marketing.

6.Develop students’ research skills to evaluate the effectiveness of digital marketing techniques and make data-driven improvements.

STUDY PLAN

To help you plan your academic journey with confidence, we have provided the complete study plan for this program. Click the link below to download the document and explore semester-by-semester course requirements and credit hours.

CLICK HERE FOR PDF