ADMINISTRATION – MARKETING

The bachelor of business administration in marketing program provides students with comprehensive knowledge in marketing, business management, finance, accounting, and economics. The program equips students with theoretical foundations and practical skills required to analyze, manage, and develop strategic marketing solutions in local and global business environments.

The learning outcomes of the Bachelor’s Program in Marketing describe the knowledge, skills, and competencies that students are expected to demonstrate and possess upon completion of their degree program.

• +

  Upon completion of the program, students are expected to be able to:
  1.Demonstrate comprehensive and in-depth knowledge of marketing and related business disciplines.
  
  2.Work effectively within teams and across different levels of management.
  
  3.Exhibit professional ethics relevant to the marketing profession.
  
  4.Apply marketing research theories to analyze contemporary marketing issues.
  
  5.Prepare professional reports and research studies in marketing.
  
  6.Analyze work environment problems and provide appropriate solutions.
  
  7.Process and interpret information to develop strategic marketing solutions.
  
  8.Develop effective written and oral communication skills using appropriate technologies.
  
  

The objectives of the Bachelor of Marketing program are to:

To help you plan your academic journey, the complete study plan for this program is provided.